01Leak
Leads go cold at the dock
A boat show produces a stack of buyers. By the time anyone follows up, half of them are talking to the broker two slips down.
Chart SST-00126°07′N · 080°08′WSoundings in feet
Built forBrokers.
Yacht brokers are running a million-dollar business on software built for somebody else. We came from the docks, not Silicon Valley, and we're building the tools this industry should have had decades ago.
The problem
Deals don't sink. They leak.
Nobody loses a sale in one dramatic moment. It drains away through the same gaps every season, and the tools most brokers use were never built to close them.
02Leak
Pricing lives in someone's head
Comps sit in old spreadsheets and memory. Sellers want a number they can trust, and they want it today.
03Leak
Listings take days to launch
Photos, specs, copy, sell sheets, social posts. Hours of manual work before a single buyer sees the boat.
04Leak
Borrowed software
CRMs designed for real estate and insurance, with a nautical coat of paint. They don't know a sea trial from a survey.
The industry moved on. The software never did.
Our wake
Four generations. One waterline.
We didn't study this business from a boardroom. Our family has been buying, selling, maintaining and living aboard boats for more than sixty years. We've watched the same problems slow brokers down, season after season.
1960s
First boats
The family goes to sea, and the yachting business becomes the family business.
Decades
Every side of the deal
Buying, selling, maintaining and living aboard. Learning where transactions stall and why.
Founded
Stormy Seas Technologies
A marine technology company on Las Olas, building software from the inside out.
2026
The fourth generationPayton Schafer, President & Co-Founder
Payton Schafer joins as President and Co-Founder, putting the fourth generation of the family at the helm.
From the docks.
Not Silicon Valley.
Stormy Seas Technologies, Inc.
Since 1958
Why we built it.
Fisherman’s Paradise was founded in 1958 by my Papa, Warren, with my grandmother, Almeta. They were world-class anglers who held many world records, and they loved yachting and sport fishing. Their boats ran from 36-foot sport fishers up to 100-foot yachts.
We used to spend a lot of time in Chub Cay, Bahamas, in the summers, as Papa kept a 100-foot yacht there year-round.
Chub Cay“Chub is where the world’s first Atlantic grand slam of a white marlin, blue marlin and sailfish was caught. It’s also where the first Bahamas Billfish Champion, Warren Schafer, was crowned in 1974 at what was then the Crown Colony Club.”
I got salt water in my veins from his legacy. For 42 years, until 2000, Fisherman’s Paradise served South Florida as its largest marine dealer. Our family still remains in the heart of the yachting industry today in Fort Lauderdale.
We know firsthand what it takes to track numerous sales, a fleet of yachts, and every detail that comes with each one. That’s the load our platforms carry.
The platforms
Three hulls. One mission.
We're not ready to show you everything yet. Here's what's on the way, and where to find it when it launches.
Hull No. 01In development
Yachtamation™
Sales enablement for yacht brokers.
Built to help brokers and brokerages move buyers from first contact to closing faster, with less manual work between them.
yachtamation.io
Hull No. 02In development
MyVesselValue
Vessel valuation and market intelligence.
Built to give brokers, buyers and sellers a clearer read on what a boat is worth in today's market.
myvesselvalue.com
Hull No. 03
Stormy Seas Studios
Film & media production.
The storytelling arm of Stormy Seas — bringing the life of the water to the screen.
stormyseas.studioHome port
The yachting capital of the world.
Fort Lauderdale is where the boats are, where the brokers are, and where the deals get done. The company that finally moves this industry forward belongs here.
1314 E Las Olas Blvd · Fort Lauderdale, FL 33301
Early access
We're close.
Get aboard early.
We're opening early access to a small group of brokers and brokerages. If you want a say in the tools built for your business, reach out.